Ahara Rasa Ghee

Ahara Rasa (ah-ha-rah ruh-sah) means “The essence of food” in Sanskrit.

Ahara Rasa Ghee, a female-owned Portland-based health food startup, wanted a series of colorful labels that reflected the flavors within the jars. After developing the henna-inspired logo, we created a series of labels for the jars.

Together we have created 14 labels, a family of marketing materials, and developed a comprehensive visual identity for Ahara Rasa.