Ahara Rasa

Ahara Rasa (ah-ha-rah ruh-sah) means “The essence of food” in Sanskrit.

After a split with previous partners, Ahara Rasa Ghee, a female-owned Portland-based health food startup, became its own company.

Ahara Rasa wanted a handrawn, floral and henna-inspired logo with elements of gold and blue woven throughout.

Final logo versions (top), initial concepts (below).