Alta brand refresh
In collaboration with Creative Services teammates and the Marketing team at Alta, I designed the newly refreshed company logo, website, and brand collateral.
The company wanted to maintain a sense of movement in the logo; hence the two-toned wave. Color inspiration was drawn from the outdoors: such as greenery, sunlight, ocean, and sky.
The newly refreshed brand successfully launched in late 2020.
Art Director: Cat Cheng