Alta brand refresh
In collaboration with the Visual Communications and Marketing teams at Alta, I helped design the newly refreshed company logo, website, and brand collateral.
The company wanted to maintain a sense of movement in the logo; hence the two-toned wave. Color inspiration was drawn from the outdoors: greenery, sunlight, ocean, sky, and so on.
The newly refreshed brand launched in late 2020 with great success.
Art Director: Cat Cheng