At Winter Outdoor Retailer, I led the production and implementation of large-format graphics for Brooks Running’s trade show booth—an activation designed to reflect the brand’s playful spirit and strong commitment to sustainability.

Working as part of Pinnacle’s graphics team, I oversaw the end-to-end production process. This included preparing client-submitted artwork for a range of unique mediums—vinyl murals, printed fabrics, and screen-printed panels. I managed vendor selection, print production, and file QA/QC to ensure consistency across all applications.

On-site, I provided art direction during installation, collaborating closely with external vendors to install murals and graphics with precision. My presence during the build allowed for real-time problem solving and helped ensure a seamless visual experience that brought the Brooks brand to life.

A standout feature of the booth was a set of custom-woven numbers made from Brooks shoelaces, used to represent key sustainability stats. This tactile, clever design choice reinforced the brand’s values of innovation, reuse, and circular thinking.

The result was an engaging and immersive space that stayed true to Brooks’ identity: playful, purposeful, and unmistakably bold.