The City of Bellevue, Washington wanted to create a new logo for their city program, Choose Your Way Bellevue (CYWB), which gives residents transportation options throughout Bellevue.

Working with the Creative Services and Programs teams at Alta, we developed a strategic approach to this rebrand.

The CYWB logo concept slowly evolved over the course of several weeks. The client wanted a “classic look” that incorporated the beauty of Bellevue, but also wanted to capture the transportation aspect of their mission.

Art Director: Cat Cheng