Choose your way bellevue
The City of Bellevue, Washington wanted to create a new logo for their city program Choose Your Way Bellevue, which gives residents transportation options throughout Bellevue.
Working with the Visual Communications and Programs teams at Alta, we developed a strategic approach to this rebrand.
The CYWB logo concept slowly evolved over the course of several weeks. The client wanted a “classic look” that incorporated the beauty of Bellevue, but also wanted to capture the transportation aspect of their mission.
Art Director: Cat Cheng