The City of Bellevue wanted to create a new logo for their city program “Choose Your Way Bellevue”, which gives residents transportation options throughout Bellevue.

Working with the Graphics and Programs teams at Alta Planning + Design, we developed a strategic approach to this re-brand.

The CYWB logo concept slowly evolved over the course of several weeks. The client wanted a “classic look” that incorporated the beauty of Bellevue, but also wanted to capture the transportation aspect of their mission.