Mycrodrops
In collaboration with Andrea Shuman, founder of Mycrodrops, I created a logo and brand design for their new line of health and wellness products. Mycrodrops created a line of adaptogenic elixirs to combat anxiety, depression, lack of focus, and other ailments.
Within the brand are three unique collections or sub-brands: MycroActive which is energizing, MycroFlow which is stress-busting, and MycroCalm which is relaxing. Each sub-brand, based on the original logo, has its own unique color palette to further correlate with its intended outcome: MycroActive occupies the energetic red/orange/yellow space, MycroFlow the focused green/blue/aqua space, and MycroCalm the calm pink/purple space.