The City of Lawrence, Kansas wanted to create a city-wide safe speeds campaign for its citizens.

In collaboration with the Programs teams at Alta, we developed a strategic approach to this city-wide campaign.

A public survey was conducted to see what kinds of messaging and graphics would resonate with the community. Survey participants expressed that they wanted a somewhat grassroots / DIY vibe, with bright, eye-catching colors, and bold capital lettering.

The result was a series of three distinct messages tailored to a variety of different campaign materials. I created community posters, yard signs, vehicle magnets, reflective stickers, Facebook ads, website graphics, and a final report.

Art Director: Cat Cheng