Bien Femme is a high-end CBD skincare brand crafted for women—playful, polished, and unapologetically feminine. In collaboration with the founders, I developed the visual identity and packaging system for their debut line of products, designed to stand apart from the muted, masculine aesthetics common in the CBD space.

While the logo was already in place, I led all branding and packaging design from concept to production-ready files—crafting a visual language that feels bright, elevated, and rooted in wellness. Each detail, from color palette to typography, was chosen to reflect the founders’ vision: a bold, science-backed skincare brand with a light coastal sensibility and a serious sense of style.